The Cassian™ Blog
Practical knowledge from the Cassian team. No fluff, no listicles, no "10 tips to boost your SEO." Just specific, useful analysis you can act on.
Most SEO tools give you a number and call it a day. But a green checkmark on your meta descriptions doesn't mean your German product pages are silently mistranslating. Here's what they miss.
8 min read →
A single mistranslation can cost more than a broken link. We analysed 500 multilingual Shopify stores and found that 73% had at least one translation error on a top-selling product page.
6 min read →
Most SEO tools give you a number and call it a day. But a green checkmark on your meta descriptions doesn't mean your German product pages are silently mistranslating. Here's what they miss.
A single mistranslation can cost more than a broken link. We analysed 500 multilingual Shopify stores and found that 73% had at least one translation error on a top-selling product page.
We built the Cassian Score because existing metrics were either too broad or too narrow. Here's how we weight 5 categories into a single 0-100 number that actually means something.
AI search engines are already sending traffic to ecommerce stores. But most stores aren't structured for it. We explain llms.txt, structured data, and what you can do today.
Your Shopify admin says the price is $49.99. Your storefront shows $59.99. These mismatches happen more often than you think, and they erode customer trust one transaction at a time.
Dashboards are great if you check them. Most people don't. That's why we built the weekly digest — a plain-English summary of what changed, what matters, and what you should do about it.
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